SHARPIE I AD CAMPAIGN

Role: Copywriting, Design and Art Direction

The Ask

Create a campaign that “effortlessly” represents diversity without trying too hard. Tell authentic stories that stay true to the nature of the chosen brand.

Brand & Concept

The Fighter’s Tool

-With you on the fight-

Sharpie markers are extremely versatile and can be used to write on many surfaces. In 1979 Sharpie introduced the Ultra Fine Point Marker which was the first permanent marker to write like a pen. Sharpie Markers write clearly on paper, glass, wood, metal, plastic, and stone.

Today, Sharpie stands for far more than just markers. Made to write on, stand out on, and stay on practically any surface, it’s ‘The Permanent Marker’ born for unique, unruly, courageous, outrageous self-expression that never, ever fades from glory.

Key Insight

Sharpie plays an important role in  creating protest signage.

Pitch Deck

Footage Credits : Vox, Global News and Watchmojo

Thank You

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